Cases

Hylands Assists Shangyan Culture to Release NFT Digital Souvenir Ticket Stubs for Sleep No More, Shanghai.

2022-06-20
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Recently, a team of lawyers led by Yuexi YAO, as the legal advisor of Shanghai Shangyan Culture Investment Management Co., Ltd. (hereinafter referred to as "Shangyan Culture"), has provided highly efficient and comprehensive legal services for its launch of the digital NFT commemorative ticket stubs of Sleep No More, Shanghai, including the review, modification and finalization of related agreements, compliance support related to NFT and blockchain, etc., and has successfully assisted Shangyan Culture to launch the NFT digital commemorative ticket stubs for the first time.


Established in December 2015, Shangyan Culture is an enterprise specializing in live performance activities under Shanghai Radio and Television, Shanghai Culture Radio and Film Group (hereinafter collectively referred to as "SMG").  SMG is a leading mainstream media company and a large-scale integrated state-owned cultural media enterprise in China, covering radio, television and the Internet. It has 12 TV channels such as Oriental TV and Yicai, 11 radio bands, 15 national digital pay TV channels, 5 public newspapers and magazines, with businesses covering the fields of media operation and network transmission, content production and copyright management, new Internet media, live performance, cultural tourism and real estate, cultural finance and investment, video shopping, etc. It has established a complete cultural industry ecology, and has spared no efforts in building a video platform called "BesTV", as well as a matrix of Internet pendant products such as "Knews", "Yicai" and "Archimedes". In 2016, the SMG-owned SMGLIVE and the British theater company Punchdrunk co-produced the Sleep No More, Shanghai, which was operated by Shangyan Culture. Up to present, the Sleep No More, Shanghai has set a record of more than 1,400 consecutive performances, with over 440,000 audience, an average attendance rate of 95%, and a total income of RMB 380 million. With superb production and performance, the drama was included in the key productions of the 18th Shanghai International Arts Festival and was awarded the "Annual Achievement Award" of the 24th Global Theme Entertainment Thea Awards, symbolizing the immersive performance of experience and participation and unlocking the door to the immersive industry. This month, Shangyan Culture launched three sets of mystery boxes for the Sleep No More, Shanghai for the first time, with a limited edition of 2,022 copies. Each digital collection has a unique identity on Tencent's Zhixin Chain, which cannot be tampered with or copied, and will be collected permanently as an exclusive offering for the purchaser. 

The leading partner for the Project is Yuexi YAO, with the participation of Mengting YANG and Cui HAO, they have provided professional and efficient legal services to the customer, and received high praise from the customer.