Consumer & Retail
The consumer and retail industry has long been one of the enduring sectors worldwide. It not only retains the stable growth traits of a traditional industry but also, built on conventional models, has been injected with fresh vitality by new sales formats - such as online shopping, live commerce, and self-media marketing - radiating the dynamic momentum of an emerging industry. Owing to the complexity of the consumer and retail industry and the integration of traditional and emerging elements, many enterprises in this sector have embarked on a transformation journey. They leverage new consumer and retail models and align their strategies with consumers’ actual needs to drive this transition.
Hylands has long been dedicated to providing professional legal services for clients in the consumer and retail field, closely following the industry’s development trends. It serves not only physical retail enterprises under traditional sales models but also a large number of online retail companies emerging from new sales formats, accumulating extensive experience in legal services.
Hylands houses a team of senior lawyers and professional groups deeply rooted in the consumer and retail industry. They not only offer professional legal counsel to enterprises operating under both traditional and new sales models but also help many traditional retail enterprises successfully achieve transformation and upgrade.
Services
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- Domestic and International Capital Market Related Legal Services
- Provide clients with legal services for domestic and foreign investment, financing, and M&A, including but not limited to legal due diligence, issuance of due diligence reports/legal opinions, transaction structure design, drafting and review of transaction documents, and assistance in commercial negotiations. Assist clients in conducting domestic and foreign initial public offerings (IPOs) and listings, pre-IPO restructuring and system reform, as well as M&A/restructuring/refinancing of listed companies.
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- Corporate Compliance
- Import and export control, cross-border compliance, anti-corruption compliance, IP business compliance, cybersecurity and data compliance, tax compliance, and labor and human resources compliance.
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- Industry Regulation
- Antitrust and anti-unfair competition investigation and response, franchising matters, financial regulation,domestic and international compliance regulation, policy research suggestions, etc.
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- Business Development and Operation
- Provide legal services for clients’ new project development and operation, including but not limited to research and planning for the new economy and digital transformation,Design business project development frameworks and business cooperation models, assist in commercial negotiations, offer legal opinions on project launch and subsequent operations,draft and review relevant cooperation agreements and other legal documents.
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- Intellectual Property Protection
- Offer clients comprehensive legal services related to IP protection, including but not limited to patent technology protection, trademark registration and operation management, trade secret protection, establishment of IP systems, and legal services for IP licensing, transfer, cooperation, and transactions.
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- Dispute Resolution
- Provide specialized legal services for clients' dispute resolution, including but not limited to offering litigation or arbitration support for clients in areas such as commercial disputes, consumer disputes, and intellectual property protection, involving assisting clients in conducting analysis and demonstration, evidence collection and investigation, negotiation and consultation, as well as case representation.

