Cases

Hylands Assists The 9 in Successfully Launching NFTSTAR Platform in Singapore

2022-06-23

Hylands Beijing Office has assisted The 9 Limited (Nasdaq: NCTY, hereinafter referred to as "The 9"), together with its specially established project company, in exploring the Non-Fungible Token (NFT) business area and successfully establishing NFTSTAR (www.nftstar.com), an overseas NFT trading and community platform. 

The platform has been officially launched on December 17, 2021 and is only accessible to users outside of China temporarily. NFTSTAR is an NFT community platform providing purchase, trading and interactive activities for users, with NFT collections developed and minted with global celebrity licensed IPs as the main trading elements. The users can purchase mystery boxes of different grades on the platform and acquire limited NFT collections of stars. Each NFT collection features a unique token on the blockchain, and the user acquires exclusive ownership of the collection. The users may also trade NFT collections with each other in the trading market of the platform. The NFTSTAR communities will cover celebrities in various fields, including but not limited to sports, entertainment, arts and industry. Currently, the platform mainly centers on sports stars, and stars such as Neymar da Silva Santos Junior, Luís Figo, Giannis Antetokounmpo and Heung-Min Son have registered in the NFTSTAR community. 

Zhengning LI from Hylands Beijing Office has taken the lead in providing legal services to The 9 in the establishment of the platform, including but not limited to designing business structures and business models; drafting NFTSTAR platform policy documents, such as user agreements and privacy policies, drafting NFTSTAR exclusive license agreements, advising on compliance policies for domestic markets, advising on IP and sports league licensing issues involved in global transactions, etc. The team has also participated in the negotiation and signing process of licensing agreements with stars cooperating with the platform including but not limited to Figo, Neymar, Antetokounmpo, Giannis Antetokounmpo, etc. In the future, the Hylands intellectual property team will continue to provide professional legal services to NFTSTAR so as to build it into a unique meta-universe star community. 

The team for the Project was led by Partner Zhengning LI and included Partners Wenjie JIANG and lawyers Haining CHEN and Xuan WANG.