Hylands Assists Shenzhen Boundless Brand Technology Co., Ltd. in Completing a Series Pre-A Financing

Boundless, a fast fashion cross-border DTC brand, has announced the completion of a Pre-A series financing of nearly USD 5 million. The series of financing was led by BAI Capital and followed by existing shareholders Broad & Narrow Capital and One Three Capital. 

Borderless was established in 2021, and this series is the third round of financing completed by it. Before that, it has received two series of investment of several tens of millions of RMB from One Three Capital, Broad & Narrow Venture Capital and Frees Fund respectively. The new capital raised in this series will be mainly used for further improvement of supply chain, system development, and reserve of capital flow. As a fast cross-border fashion brand focusing on DTC, Borderless is dedicated to building non-standard brands. Currently, Borderless has 3 independent non-standard brands including Jouer, 404 and R!CH, covering categories such as apparel, accessories and 3C accessories. It is learned that Jouer is a brand created for young women in pursuit of fashion, while 404 is mainly for the pursuit of "non-mainstream culture" of the pioneer population, and R!CH is dedicated to serve the black or consumers who love the black culture. As a cross-border fast fashion brand primarily focusing on the European, North American and Latin American markets, Borderless is experienced in overseas brand building, overseas localization operations and domestic supply chain building. The Company has established an independent technology-driven traffic acquisition system to precipitate private domain traffic, manage and operate users efficiently, and gradually transform the structure and efficiency of the domestic non-standard supply chain by leveraging the front-end traffic and customer orders, so as to establish a flexible supply chain that enables low inventory delivery. For a period of time in the future, Borderless will still aim to improve the supply chain and access to more users. The Company will tap and precipitate users through multiple channels such as social media platforms, apps, phone calls, and emails, and better understand their demands by analyzing their preferences and consumption habits, so as to lay a solid foundation for the future layout of diversified and accurate brand products. Meanwhile, in terms of market layout, Borderless will further explore established markets such as Europe and the United States, as well as emerging markets such as Latin America.